We Focus On

Commercial Investments & Development


About Our Company

Headquartered in downtown Fort Lauderdale, Hertz Realty Network is a full-service commercial real estate firm specializing in Investment, Development, and Brokerage.  Our passion is clear – We strive to make a positive impact on the communities and neighborhoods in which we are active. We have a full range of capabilities including acquisitions, land development, dispositions, and brokerage. 



Our Services

Our mission is to apply our expertise in the real estate markets and products to provide our clients the best possible service.


The Hertz Group philosophy to real estate investing is to take a value-oriented and conservative approach in everything we do. We look to take advantage of overlooked assets and opportunities.  The Hertz Group has a proven track record of discovering neighborhoods and communities poised with future growth, often in pioneering locations.  We are committed to continually maximizing the potential of our assets, as well as the assets we represent for our clients.  The Hertz Group prides itself on providing a growing range of investment solutions in response to an increasingly complex real estate marketplace.  

The company is actively pursuing value add investment opportunities on behalf of its Principals and third-party investors.


The Hertz Group is actively developing a portfolio of income-producing properties in South Florida. Known for pioneering development in growing neighborhoods and communities, we are involved in multifamily, hotel, self-storage, retail, office, and equine-related projects. The Hertz Group is focusing its efforts and resources on active joint venture relationships with the goal of delivering outsized returns in varying product types, geographies and market cycles.The Hertz Group invests its own capital alongside the firm’s joint venture partners and with high net worth individuals. 

Our mission is to create a positive impact on the communities and neighborhoods in which we develop, and therefore, we strive to build architecturally pleasing projects that satisfy unmet local demand. 


Hertz Realty Network conducts commercial real estate brokerage, investment sales, and site selection services in Florida. With an emphasis on large industrial sites, land assemblages, and redevelopment opportunities. Hertz Realty Network has played a significant role in revitalizing and curating neighborhood and community development in targeted areas of South Florida.  

Hertz Realty Network is also involved in the leasing of commercial space and equine-related properties for itself and third-party clients.  

Who We Are

Our Team

Branden Hertz

During the first phase of his career (2009-2015), Branden purchased and managed single-family and multi-family properties in South Florida. He primarily acquired these units through direct negotiations with banks, which led to a regular practice of being able to buy mortgage notes and foreclosures at a fraction of the replacement cost.

Once Branden became experienced in purchasing residential units, and after the real estate market improved, his focus expanded to include commercial real estate. He has since worked on numerous brokerage deals and has been involved in several land development and re-development opportunities, including apartment, hotel, and retail land uses. 

Additionally, Branden has acquired experience in the niche category of land assemblages, particularly in Downtown Fort Lauderdale and in select areas of North Carolina.

Joseph Poveromo

With over 10 years of commercial real estate experience in a variety of North Carolina and Florida real estate markets, Joseph brings a great deal of knowledge and experience to IMPACT Real Estate Group. Joseph spent 2009 to 2015 working at Dizengoff Group, a family-owned real estate investment and development company based in Boca Raton, Florida.  At Dizengoff, Joseph oversaw the acquisition, asset management, and disposition of a ~$100MM portfolio of residential condominiums, retail shopping centers, and commercial development land in the South Florida and Central Florida markets.

In 2015, Joseph decided to move on from Dizengoff Group, and along with some partners, created a real estate services and development company called TE Management.  As a subsidiary of IMPACT Real Estate Group, TE Management owns a portfolio of commercial and residential properties located throughout the Southeastern United States.  Joseph is a licensed broker in North Carolina and Florida specializing in commercial real estate brokerage, investment sales, and site selection services. 

Rotem Hoffman

Rotem (pronounced row-tem), the youngest member of the Hertz Realty team, brings 10 years of entrepreneurial experience to Hertz Realty Network. Starting his first company during his senior year of university, Rotem has successfully started and launched health care and beauty brands through E-commerce marketplaces. His company’s proprietary products are sold all over the world on sites such as Amazon, Walmart and Groupon.


In 2018, Rotem became a licensed real estate agent with a focus on commercial land development deals for self-storage, multifamily and homebuilding development. Mr. Hoffman also specializes in investment sales across the South Florida market. His passion for both real estate development and entrepreneurship drives him to eventually develop his own real estate some day. Rotem also holds an accounting degree from Florida Gulf Coast University.